HomeNewsLiverpool and AXA sign new deal

Liverpool and AXA sign new deal

Liverpool Football Club and training partner AXA have agreed to a five-year extension to their current deal, which now runs until 2029.

“Partnering with global brands and developing long-term, meaningful relationships is a vital part of our commercial strategy,” said LFC commercial director Ben Latty.

“The naming rights of our state-of-the-art training facilities and AXA’s presence on our training kits have been instrumental in our success, and this renewal reaffirms AXA’s commitment to our men’s and women’s teams, our fans, and our communities.

“We are excited to see how this partnership will continue to grow and evolve.”

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